Xpert logo

Best Ways To Pitch a Professional Logo Design

Even if the logo is good and perfectly designed, designers need help with many problems. One of them is knowing how to present your logo properly.

But why is presenting a logo to your client professionally very important? Many logo designers present hours and labor to clients for the first time. In this instance, first impressions are more important than ever.

Analyze your font choices, look at imperfections in the vector paths, question your color choices and judge whether or not it is up to your client’s requirements.

So, create a professional logo design. Although this is the first part, presenting it is the second part!

How To Present a Logo To A Client

Here are some ways to pitch a logo design and make it approved by them before you make it official.

Don't Send Too Much:

Only send the client a few Logo concepts. It is an easy trap to fall into! It would be best to know the best of your Logo concept or designs. You don’t have to leave your clients with many choices because this will confuse them and lead them to poor choices if any choices are made.

Narrow down your selections to three or five design concepts maximum; that’s the basics out of the way; look at something slightly different.

Deliver With Persuasion:

Some people say a design should speak for itself, but this is untrue. While designing for a client, you must demonstrate how the design appeals to the brief. It would help if you made your client aware of why you made your choices. Well, it’s all in the presentation, and you can neatly add notes explaining why you’ve done certain things. In the presentation, you should show the evolution of your logo symbol or the effective logo design you made. This is hugely powerful because it can show the client the relevance of your thought process.

They can see where you’ve come from mentally and why you designed it the specific way you did. Many designers send the jpeg of the logo to the clients, but this is a huge mistake they make because it looks professional this way. This is an unsuccessful method because there is no presentation or explanation about the design and the brand.

Brand Presentation:

How does a brand presentation work? A brand presentation is a way by which you can present your final designs to your client in the best possible way. It can help your client understand the erection of the branding and envision how the brand could look and get a feel for the proposed brand.  

Easy Steps To Add When Presenting A Logo Design

There is a systematic way for every approach and delivery.

Step 1: Logo Design Principals

  • A logo doesn’t have to illustrate what the business does. Instead, it must be appropriate in color, shape, and font. You should check if your logo is simple enough for all sizes.
  • The first thing to add is information about the business. It’s really good to include a backstory about the business you designed the logo for and some grand words to summarize the brand’s direction. It would be best if you told the business story.
  • The second important thing is the mood board and direction. It is good to add this stage as a reminder of the direction of the brand identity and where the original inspiration was taken from.
  • Remind your client of the strategy again. Go back over the goals for the project you set; this will excite them about the design work you will show them.
  • Moreover, you want to show them the logo in real life, so you should do this using mock-ups of examples of how the logo would live in the real world so they will have a little idea about it.
  • Lastly, present your logo to your client in person. You can allow them to go over the motions of looking at the work in the right order.

Step 2: Three Logos And Their Variations

  • When showcasing the final three logos, the most important thing to include in your design decisions. A professional logo designer explains why you designed the logo or design in a specific way, making it clear to your clients.
  • The first should be a simple isolated logo on white. The second slide is a split-screen, one-color logo. The third slide is a collection of standard mock-ups- the typical mock-ups you would expect from a logo presentation. Slide four, small format mock-ups.
  • Typography: A consistent set of fonts should be used across the brand. Showcase these and tell why they should be used. You can also give visuals of the fonts used with one another so that your client may have a clear vision of how their fonts could be used across their brand.
  • Color Palette: The brand whose logo you have designed should have a complementary color palette distinct to your client. That’s why you should showcase beautiful colors; each color has been strategically chosen for the brand. Writing out your design decisions creates more clarity for the client.

Step 3: Photography Style And Direction

  • Including images that fit the brand’s style will benefit the client as it can set the tone—showing a direction they can follow shows that you are a professional and making decisions based on the brand.
  • Mock-ups: Mock-ups leave a lasting impression on the clients. Now, it’s time to sell the brand. Mock-ups will give your clients an insight into what the brand could be in a real-life situation.
  • A useful tip when you use mock-ups is to ensure they are relevant to the brand. For example, if it’s a clothing brand, use mock-ups like swing and embroidered shirt label tags.
  • Feedback: Write something nice on a feedback card and tell the clients how excited you are to hear from them. This brand presentation is around 20 to 24 pages long and contains all the information throughout this video.

Wrapping Up

You must take smaller steps with your client. It is a sequential process when building the final and excellent logo designs. One of the best steps is to use mood boards or style scales, as told above.

Professional logo design services are always experienced in designing a strong and relevant logo for your brand. They design your logo with perfection with guidelines because guidelines are very important things you should have.

However, Online logo makers are now easy to get your logo designed from, but they will only provide guidelines if it is professional.

Hire a Logo design company to get your logo designed skillfully. You should have a professional logo that should work for the long term. “A good logo is not about what one likes or dislikes; it’s about what works in the market.”

Leave a Reply

Your email address will not be published. Required fields are marked *